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Dr Joe Parent
Founder and Principal

Dr. Joe Parent is a highly regarded expert in Performance Psychology and Applied Mindfulness, working with athletes, actors, artists, and executives. He graduated summa cum laude from Cornell University, then received a National Institutes of Health fellowship at the University of Colorado to complete his Ph.D. in Social Psychology. He also studied for many years with Chögyam Trungpa of Tibet, one of the great meditation masters of the last century, receiving a doctor of practice and study degree in that tradition.


Dr. Parent developed his Values-Based Mindfulness consulting practice through a unique blend of modern western psychology and venerable eastern wisdom training. He has become a renowned and sought-after keynote speaker, offering pathways to success through mindfulness and peak performance principles, as well as his NINJA System™ for habit change.

His books have sold more than one million copies in print, audio, and digital formats world-wide in ten different languages. In the field of athletic performance, he has the singular distinction of coaching both a man (Vijay Singh) and a woman (Cristie Kerr) to #1 in the World Golf Ranking. Golf Digest magazine has honored Dr. Parent multiple times in their list of “Top Mental Game Experts” in the world.


Most recently featured on Eyewitness News ABC7, Dr. Joe has appeared on most major television networks and cable channels, radio programs and podcasts, and quoted widely in The New York Times, TIME Magazine, The Wall Street Journal, Reuters, Sports Illustrated, and Golf Digest, among many other publications. He has also written articles for publications in many other countries, including the UK, Japan, China, Australia, Canada, and Mexico.


Dr. Joe has worked with a wide variety of companies worldwide, presenting Keynotes, leading corporate retreats and training seminars, and working with individual executives as a coaching.  Bank of America, Morgan Stanley, Emerson Electric, Charles Schwab, Pratt & Whitney Rocketdyne, Tessco Technologies, UBS, Pimco, MedAssets, Fidelity Investments, CBRE, Dreyfus, TransAmerica, the World Presidents Organization, are among the most well regarded.

He receives rave reviews for his inspiring keynote speeches, with titles such as:

"You Must be Present to Win – The Power of Mindfulness"

"NINJA – The Zen of Changing Habits"

"Four Kind of Yes and No – A Simple System for Success"

At the Top of Your Game – How to Get There and Stay There


First to introduce Zen and other Eastern mindfulness principles to the mental game of golf and other sports, Dr. Parent has been honored by Golf Digest magazine in their list of “Top Mental Game Experts” in the world. The international best-seller ZEN GOLF: Mastering the Mental Game (Doubleday), introduced mindfulness as the foundation for excellence in golf, has sold more than a half-million copies in print, audio, and digital formats world-wide in ten different languages. Reviews call it “highly original and exciting, a book that has become a classic. In my list of top golf books of all time.”

The ZEN GOLF book was featured in a widely circulated MasterCard “Priceless” ad, and had its own cameo appearance being read by Ray Romano on “Everybody Loves Raymond,” while HOW TO MAKE EVERY PUTT was read by Malcolm McDowell on "Franklin & Bash." His instructional articles, rich with tips from his lessons, have been featured in GOLF magazine and GOLF DIGEST, and also appear in many major golf magazines around the world, including GOLF VACATION + LIFESTYLE in China, POPGOLF in Mexico and GOLF TODAY in Japan.

Other popular golf books authored by Dr. Parent include ZEN PUTTING: Mastering the Mental Game on the Greens (Gotham), GOLF: The Art of the Mental Game (Rizzoli), and How To Make Every Putt (Gotham).

In 2015 Dr. Joe joined forces with Bill Scanlon, tennis champion and world record holder of the Golden Set, to write the highly regarded ZEN TENNIS: Playing in the Zone (Zen Arts Press).


Dr. Parent served as a consultant for the development of “Real Appeal,” a pre-diabetes lifestyle intervention system, utilizing many of the principles from his book. He taught a workshop “The Zen of Losing Weight: The Positive Choice Model” at InsightLA, was a featured speaker at The Golden Door (World #1 Destination Spa), and offers mindfulness classes (and golf lessons) in the Ojai Valley Inn and Spa Mind-Body program.

THE BEST DIET BOOK EVER: The Zen of Losing Weight is poised for a groundbreaking impact on the weight-loss field. It presents an approach based on empowerment and positive choice instead of deprivation and imprisonment. It is a meta-diet of mindfulness and habit change, beyond menus and recipes, with no rules and restrictions—just simple but powerful tools for changing your relationship to food and eating.

Dr. Parent's most recent work is A WALK IN THE WOOD: Meditations on Mindfulness with a Bear named Pooh. This Disney Editions publication is introducing Dr. Parent’s unique Values-Based Mindfulness teachings to a new generation.



Dr. Parent offers Executive Coaching, Mindfulness Training, and Sports Psychology lessons by phone or video calls anywhere in the world. He teaches in southern California at the Ojai Valley Inn and Spa Resort.

PLEASE CALL  805-705-0770, for more information on Dr. Parent’s keynotes, coaching, and training programs, as well as his audio, video, and on-line instructional materials.

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